By Beth Wolszon - July 7, 2018
Do you regularly interact with the CSA community on our Facebook page? Maybe you’re excited to see a cool CSA picture on Instagram. Or perhaps the calendar and white board photo on the CSA website, or the weekly “what’s happening” emails, help you plan your time at the lake. All of us who enjoy being able to engage digitally with our CSA community year-round owe a big thanks to Doug Fuller.
It’s been almost 15 summer seasons since Doug took leadership of what was initially the CSA Website Committee. Would you believe there was some controversy over the CSA even having a website in the 21st century? Doug provided balanced and thoughtful leadership to demonstrate that having a digital CSA presence would not diminish the traditions and enjoyment of being physically present at the CSA.
Doug not only provided leadership for the committee, he did much of the technical work to create the initial site, with valuable assistance from Peter Buzzell. Doug did research to find the right platform to allow everyday users to create and manage a high-quality website without the experience of being a web developer. He toiled for countless months to give us a nice initial site, with very little investment.
Once the site was up, initial traffic was light due to the CSA’s requirement for a password to protect our privacy. But Doug was able to help CSA leaders get comfortable with fully opening the site, which put us on the path to where we are today, and where we can be tomorrow.
Doug worked diligently with our committees to get content onto the website and keep it current and up to date. It wasn’t easy, and it wasn’t perfect, because he was asking for more time from dedicated CSA volunteers with very busy lives. So, what to do?
He found a different path. He told the Board of Trustees we should focus our effort on the CSA Facebook page. He was right once again. Through Facebook, Doug was able to offer a forum for CSAers to interact year round. And the statistics he provided to the Board built confidence that the addition of digital media was good for our community. By then we were using YouTube and Twitter, with Instagram to come.
Just a few years ago, Doug recommended to the Board that we change our technical web platform from Word Press to Joomla, to give us more and better capabilities. Who did the bulk of the work to make the change? No surprise, it was Doug.
He demonstrated that he was a visionary leader when he recommended that the “Website” Committee be changed to the Communications Committee to better represent its evolved role. Doug understood that we needed to fit into the communication options being used every day by our community—both while here at Crystal Lake as well as wherever we are in the world.
With more parents working and busy families, fewer people can be here all summer. But they still want to feel a part of the community. They still want to engage with the community. And they want transparent communication about what is going on within our community and our governance.
Doug resigned from the Communications Committee when his wife, Sharon Elliott Fuller, was diagnosed with a serious illness. But he supported the successful trial of a communications intern in the summer of 2016. Holly Freeburg succeeded him as chair of the Communications Committee that summer. She was able to prove the value of the communications intern and expanded it in 2017 and 2018.
We lost both Doug and his wife Sharon in 2017, much too young and much too soon. It was a very difficult loss for their daughters Crissie and Kelsey, and their son Elliott. It was also a very real loss for our community. We honor his unsung service to help us maintain an energetic and engaged community far into the future.
There are any number of words to describe who Doug was: dedicated, hardworking, effective change leader, someone who thinks outside the box, friend, nature lover, nice guy. But he was also very much an unsung hero around the CSA and we could not think of a better person to kick off our new unsung heroes series than Doug, who will be missed terribly not only taking the stage during the operetta, but as someone who always had a kind word and advice.
If you would like to read more about Doug and his life, click on this link to his obituary.
And if you would like to write a piece about other unsung heroes at the CSA—both past and present—we would love to hear from you. Submit your story to the Communications Committee at . (It will be edited for content, spelling and grammar.)